Trade in Oklahoma is a coalition that supports the local economy
and business of second-hand trade. The identity system seeks
to raise awareness and reduce the stigma associated with shopping
second-hand. The new packaging system is broken down into
three categories: dishware, glassware, and decor. Each category is
represented by a different Oklahoma state symbol: Eastern Redbud,
Scissortail Flycatcher, and Oklahoma Collared Lizard, respectively.